{
 "@context": "https://schema.org",
 "@type": "Dataset",
 "name": "Vem äger skönhetsmärkena — Glowpedia",
 "description": "Population, bortfall, indata-datum och märkena bakom varje tal. Talen är andelar av märkena i urvalet, aldrig marknadsandelar.",
 "meta": {
  "topic": "ownership",
  "lang": "sv",
  "version": null,
  "stored": false,
  "computed_at": "2026-09-09T18:01:24+00:00",
  "rules_version": "2026-09-09",
  "result_hash": "60117007ac184a7c",
  "n_brands": 3209,
  "population_rule": "glowpedia_eligible AND published article on this edition's language",
  "inputs": {
   "articles_latest": "2026-09-07T14:03:24+00:00",
   "facts_latest": "2026-09-08T18:18:17+00:00",
   "markets_latest": "2026-09-07T14:06:22+00:00",
   "i18n_latest": "2026-09-08T16:02:58+00:00"
  },
  "figures_are": "shares of the brands in the sample, not market shares",
  "url": "https://glowpedia.se/analysis/ownership/data.json",
  "analysis_url": "https://glowpedia.se/analysis/ownership/",
  "basis_csv_url": "https://glowpedia.se/analysis/ownership/basis.csv",
  "language": "sv-SE",
  "creator": "Glowpedia / Sejder AB",
  "license": {
   "name": "CC BY 4.0",
   "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "date_modified": "2026-09-09T18:01:24+00:00"
 },
 "fields": [
  {
   "id": "own_stats",
   "label": "Nyckeltal",
   "kind": "stats",
   "keys": [
    {
     "key": "brands",
     "label": "Märken i underlaget"
    },
    {
     "key": "with_house",
     "label": "Har koppling till en koncern"
    },
    {
     "key": "owned",
     "label": "Ägs av en koncern"
    },
    {
     "key": "licensed",
     "label": "Licensierade till en koncern"
    },
    {
     "key": "distributed",
     "label": "Distribuerade av en koncern"
    },
    {
     "key": "no_relation",
     "label": "Ingen koncernrelation registrerad"
    },
    {
     "key": "top5_share",
     "label": "Ägs av de fem största koncernerna (andel av märkena i urvalet)"
    },
    {
     "key": "top10_share",
     "label": "Ägs av de tio största koncernerna (andel av märkena i urvalet)"
    }
   ]
  },
  {
   "id": "top_houses",
   "label": "Koncerner med flest märken",
   "kind": "table"
  },
  {
   "id": "house_countries",
   "label": "Koncernernas hemland (andel av koncernägda märken)",
   "kind": "table"
  },
  {
   "id": "acq_decades",
   "label": "Ägarhändelser per decennium",
   "kind": "table"
  }
 ],
 "data": [
  {
   "id": "own_stats",
   "kind": "stats",
   "items": [
    {
     "key": "brands",
     "n": 3209
    },
    {
     "key": "with_house",
     "n": 1652,
     "share": 0.5148
    },
    {
     "key": "owned",
     "n": 1619,
     "share": 0.5045
    },
    {
     "key": "licensed",
     "n": 33,
     "share": 0.0103
    },
    {
     "key": "distributed",
     "n": 0,
     "share": 0
    },
    {
     "key": "no_relation",
     "n": 1557,
     "share": 0.4852
    },
    {
     "key": "top5_share",
     "n": 120,
     "share": 0.0374
    },
    {
     "key": "top10_share",
     "n": 187,
     "share": 0.0583
    }
   ]
  },
  {
   "id": "top_houses",
   "kind": "table",
   "rows": [
    {
     "key": "loreal",
     "kind": "house",
     "n": 38,
     "share": 0.0118,
     "href": "/houses/loreal/",
     "extra": 4,
     "name": "L'Oréal"
    },
    {
     "key": "unilever",
     "kind": "house",
     "n": 24,
     "share": 0.0075,
     "href": "/houses/unilever/",
     "extra": 1,
     "name": "Unilever"
    },
    {
     "key": "estee-lauder",
     "kind": "house",
     "n": 22,
     "share": 0.0069,
     "href": "/houses/estee-lauder/",
     "extra": 1,
     "name": "The Estée Lauder Companies"
    },
    {
     "key": "lvmh",
     "kind": "house",
     "n": 19,
     "share": 0.0059,
     "href": "/houses/lvmh/",
     "extra": 1,
     "name": "LVMH Moët Hennessy Louis Vuitton"
    },
    {
     "key": "henkel",
     "kind": "house",
     "n": 17,
     "share": 0.0053,
     "href": "/houses/henkel/",
     "extra": 0,
     "name": "Henkel AG & Co. KGaA"
    },
    {
     "key": "puig",
     "kind": "house",
     "n": 16,
     "share": 0.005,
     "href": "/houses/puig/",
     "extra": 1,
     "name": "Puig Brands, S.A."
    },
    {
     "key": "coty",
     "kind": "house",
     "n": 16,
     "share": 0.005,
     "href": "/houses/coty/",
     "extra": 12,
     "name": "Coty Inc."
    },
    {
     "key": "procter-gamble",
     "kind": "house",
     "n": 13,
     "share": 0.0041,
     "href": "/houses/procter-gamble/",
     "extra": 1,
     "name": "Procter & Gamble"
    },
    {
     "key": "orkla",
     "kind": "house",
     "n": 11,
     "share": 0.0034,
     "href": "/houses/orkla/",
     "extra": 0,
     "name": "Orkla ASA"
    },
    {
     "key": "amorepacific",
     "kind": "house",
     "n": 11,
     "share": 0.0034,
     "href": "/houses/amorepacific/",
     "extra": 0,
     "name": "Amorepacific"
    },
    {
     "key": "revlon",
     "kind": "house",
     "n": 10,
     "share": 0.0031,
     "href": "/houses/revlon/",
     "extra": 5,
     "name": "Revlon"
    },
    {
     "key": "kenvue",
     "kind": "house",
     "n": 10,
     "share": 0.0031,
     "href": "/houses/kenvue/",
     "extra": 0,
     "name": "Kenvue Inc."
    },
    {
     "key": "kao",
     "kind": "house",
     "n": 10,
     "share": 0.0031,
     "href": "/houses/kao/",
     "extra": 0,
     "name": "Kao Corporation"
    },
    {
     "key": "shiseido",
     "kind": "house",
     "n": 9,
     "share": 0.0028,
     "href": "/houses/shiseido/",
     "extra": 2,
     "name": "Shiseido Company, Limited"
    },
    {
     "key": "wella",
     "kind": "house",
     "n": 9,
     "share": 0.0028,
     "href": "/houses/wella/",
     "extra": 1,
     "name": "Wella Company"
    },
    {
     "key": "american-international-industries",
     "kind": "house",
     "n": 8,
     "share": 0.0025,
     "href": "/houses/american-international-industries/",
     "extra": 0,
     "name": "American International Industries"
    },
    {
     "key": "beiersdorf",
     "kind": "house",
     "n": 8,
     "share": 0.0025,
     "href": "/houses/beiersdorf/",
     "extra": 0,
     "name": "Beiersdorf AG"
    },
    {
     "key": "givet-srl",
     "kind": "house",
     "n": 7,
     "share": 0.0022,
     "href": "/houses/givet-srl/",
     "extra": 0,
     "name": "GIVET SRL"
    },
    {
     "key": "edgewell",
     "kind": "house",
     "n": 7,
     "share": 0.0022,
     "href": "/houses/edgewell/",
     "extra": 0,
     "name": "Edgewell Personal Care"
    },
    {
     "key": "pierre-fabre",
     "kind": "house",
     "n": 6,
     "share": 0.0019,
     "href": "/houses/pierre-fabre/",
     "extra": 0,
     "name": "Pierre Fabre"
    }
   ]
  },
  {
   "id": "house_countries",
   "kind": "table",
   "rows": [
    {
     "key": "US",
     "kind": "cc",
     "n": 108,
     "share": 0.0667
    },
    {
     "key": "FR",
     "kind": "cc",
     "n": 69,
     "share": 0.0426
    },
    {
     "key": "GB",
     "kind": "cc",
     "n": 40,
     "share": 0.0247
    },
    {
     "key": "IT",
     "kind": "cc",
     "n": 34,
     "share": 0.021
    },
    {
     "key": "DE",
     "kind": "cc",
     "n": 34,
     "share": 0.021
    },
    {
     "key": "ES",
     "kind": "cc",
     "n": 25,
     "share": 0.0154
    },
    {
     "key": "JP",
     "kind": "cc",
     "n": 25,
     "share": 0.0154
    },
    {
     "key": "KR",
     "kind": "cc",
     "n": 18,
     "share": 0.0111
    },
    {
     "key": "NO",
     "kind": "cc",
     "n": 15,
     "share": 0.0093
    },
    {
     "key": "CH",
     "kind": "cc",
     "n": 13,
     "share": 0.008
    },
    {
     "key": "PL",
     "kind": "cc",
     "n": 8,
     "share": 0.0049
    },
    {
     "key": "AE",
     "kind": "cc",
     "n": 7,
     "share": 0.0043
    }
   ]
  },
  {
   "id": "acq_decades",
   "kind": "table",
   "rows": [
    {
     "key": "2020s",
     "kind": "decade",
     "n": 457,
     "share": 0.2854
    },
    {
     "key": "2010s",
     "kind": "decade",
     "n": 534,
     "share": 0.3335
    },
    {
     "key": "2000s",
     "kind": "decade",
     "n": 256,
     "share": 0.1599
    },
    {
     "key": "1990s",
     "kind": "decade",
     "n": 166,
     "share": 0.1037
    },
    {
     "key": "1980s",
     "kind": "decade",
     "n": 75,
     "share": 0.0468
    },
    {
     "key": "1970s",
     "kind": "decade",
     "n": 44,
     "share": 0.0275
    },
    {
     "key": "1960s",
     "kind": "decade",
     "n": 28,
     "share": 0.0175
    },
    {
     "key": "1950s",
     "kind": "decade",
     "n": 13,
     "share": 0.0081
    }
   ]
  }
 ]
}